People can promote or sell their books either in person or at events, and they can do this with some tips to follow. An example of today’s activities are comic cons where one can promote or sell his or her books.
Trying to keep your costs down is the first thing to do in this kind of event especially if you are just starting, and you can do this by getting the most affordable table that you can find. Sharing a table with another author interested to sell his or her works is also another way.
As an established author, ways of maximizing your sales can be done.
The first pointer is to have a pitch that sums up your book in a one-sentence. It is best to not confuse people with your plot just in case it is an intricate one.
If you can make some noise, then make that as your move. If you have an aggressive personality, like standing in front of your table and be able to hand the book to the passersby, and make some controversial or new message about the story, then do it.
Selling more of your books can be done by drawing more people in with some irresistible offer, and for those who are less sales-oriented person, giving away free print if you can afford, or simply give away pen, bookmarks and others would do. Giving away will be best as you stand and meet people at their eye level, so do not sit behind your table.
The next tip for you to sell more is to have one particular book that you are pushing for sales. Be aware of the experience that more items equals more distractions.
Upselling is another great idea, and you can do this by pushing one book and make an offer if they buy more than one or a bundle.
By promoting your appearance at the event beforehand, you will have an increased visitors at your stand and at the same time have fun in the event. The time at the event can also be your promotional period, where you can talk about your book to your fans, to media people and to your potential fans. It is best to smile and have fun, whether sales are light and foot traffic is low, because people generally will buy from someone who is enthusiastic and not on the one who is grumbling behind his or her table.
During events like comic cons where the fun places are, people sometimes dress up as their favorite characters, and you can do this also to create interest of the book you are selling, and other means to get more attention except giving fright to passers by.