Everything About Point of Sale Displays
Retail marketing is already an industry and this requires long years of experience and extensive knowledge that utilizes proven techniques. By understanding the your customer’s pattern while inside the store and knowing to which points in their trip can be used to trigger emotional reaction, retailers are capable of making most from their layout.
Believe it or not, most of the stores these days depend largely on point of sale display stands. This is intended to encourage trigger the impulse buying of people. It is just that some works more effectively than the rest. In the next lines, you are going to uncover 3 of the most sought POS display units in which many successful marketers use in their store.
FSDU – it’s known as Free Standing Display Units positioned around the key areas of the shop throughout the customer’s journey. These are useful when you are promoting limited edition products or perhaps, short term offers. Because of the fact that they’re free standing, they can be set up easily and then tucked in again when the promo period is over.
These are often redesigned which depend on the promo or season being run and ensures that it looks interesting and exciting. These are mostly positioned at the store’s entrance to grab the most attention to customers.
CDU – this stands for Countertop Display Units and as the name implies, they are placed on countertops in an effort to encourage impulse purchases prior customers make payment. Because they are small and that the counter is typically a noisy area filled with different products that are competing for attention, CDU have to be eye catching.
Cutouts are regularly used and they have strong branding to be able to alert the customers to the merchandise they impulsively buy including chewing gums, chocolate bars etc.
Wobblers – to be able to trigger the impulsive buying of customers, these are put on just at shelf level by major supermarkets. They can be offering inspiration or based and work well if you like to trigger an emotional response.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Apart from that, they are thinking thoroughly on how they will use and place it strategically on their store as shoppers become savvier nowadays. POS marketer is more about creating theatre within the shop and knowing what will trigger the buyer response from customers and also, new ideas are tried by leading retailers and by their POS agencies as well.